1) WHO GATHERS AND PROCESSES THE DATA
This Cookie Policy, by Hotel Scala Milano s.r.l., the owner, has the aim to explain types and purposes of cookies used by the Site, enabling the right and conscious demonstration ways of the preferences regarding the use of cookies.
For any questions, comment or doubt about the hereby Cookie Policy, you can contact the company through the following:
by traditional mail to Hotel Scala Milano s.r.l. located in via dell’Orso, 7 20121 Milano (Italia)
2) WHAT COOKIES ARE
Cookies are small text files that the websites visited by the users send to their terminals or devices, where they are memorized, to be again transmitted to the same websites during the next visits. Cookies (and/or similar technologies like for example SDK for the mobile world) can be permanently memorized (persistent cookies) on Your device or can have a variable duration; they can in fact be deleted when the user closes the browser or have a duration limited to the session (session cookie). Cookies can be installed by the Holder (first-party cookies) or by other websites and/or companies (third-party cookies).
Cookies are used with several functions, as better specified below at point 3 of this reporting.
For the marketing and profiling activities, personal data collected by cookies are processed for a maximum duration, respectively, of 24 and 12 months from the moment in which the data processing consent is given.
Below you will find all the information about the cookies installed through the website and/or concerning applications, and the necessary indications about how to manage Your preferences about them.
3) WHICH COOKIES ARE SET ON THE WEBSITE
3.1. First-party cookies and concerning purposes
The main purposes of the cookies installed by the Holder are:
a) Technical, they are in fact used for purposes connected to the provision of the service and to enable or improve the browsing on the website of the Holder or memorize the search information. These cookies are essential to grant a correct functioning of the platform.
b) Analytical, to gather statistical information about the use of the service by the users ( e.g number of visitors, visited pages…). These cookies are used to analyse the traffic on our pages anonymously, without memorizing personal data.
3.2. Third-party cookies and concerning purposes
The main purposes of the cookies installed by third-parties are:
a) Analytical:to gather statistical information about the use of the service by the users ( e.g number of visitors, visited pages…). These cookies are used to analyse the traffic on our pages anonymously, without memorizing personal data.
Third-parties: Google, Youtube, Facebook
b) Performance:with these cookies it is possible do develop and implement the service, improving Your browsing experience and the use of it.
Third-parties: Google, Youtube, Facebook
c) Profiling – marketing: we analyse Your online actions so we can provide You, through third parties, content and commercial offers in line with Your interests, also looking at your previous browsing experience. This information is managed separately from the identification data in the hands of the Holder.
Third-parties: Google, Youtube, Facebook
4) HOW THE (OPT-IN) CONSENT FOR THE USE OF COOKIES IS GIVEN
The consent to the use of profiling cookies is given by the user clicking on the concerning approval button, positioned on the banner containing the short reporting, or manifesting in any other way, explicit and valid, the will to agree with the installation. The consent can be revoked at any time.
Technical cookies don’t require consent, thus are automatically installed after the access to the website or service.
5) HOW TO REVOKE (OPT-OUT) THE CONSENT TO THE USE OF COOKIES
Cookies can be completely disabled on the browser using the concerning function required by the majority of browsing programs.
It is good to know though that by disabling cookies, some of the functions of the website may not be used.
The procedure to modify the settings and the cookies vary between browsers. If necessary, you can use the function of browsing guide or click on one of the following links to have direct access to the user handbook of the browser.
Internet Explorer
Mozilla Firefox
Google Chrome
Safari
Opera
To individually deactivate the performance and profiling third-party cookies, you can click on the third-parties’ reporting link expressly indicated in the above described point 2 of this cookie policy.